Business Model Overview

Our business model is designed to provide free delivery while generating revenue through alternative channels:

Revenue Generation Strategy

The "free delivery" model of Montreal Free Delivery Service is designed to attract customers through convenience while generating revenue through multiple alternative channels:

1. Sponsored Posts & Partnerships (30% of Revenue)

• Local Store Partnerships: Local businesses pay to have their products featured in our delivery options
• Pricing Structure:
  • Basic feature: $200-500 per post
  • Premium feature (story + post): $500-1000 per campaign
  • Long-term partnerships: $1500-3000 per month for regular features
• Value Proposition: Businesses gain access to our engaged community and increase their sales without managing their own delivery logistics

2. Premium Delivery Services (25% of Revenue)

• While basic scheduled deliveries remain free, premium options include:
  • Priority delivery (specific time slots): $5-10 per delivery
  • Custom orders (outside standard offerings): $10-15 per delivery
  • Larger quantity orders: Tiered pricing based on volume
  • Subscription packages: $25-50 monthly for enhanced services
• Implementation: Offered as upgrades during the standard ordering process

3. Affiliate Marketing & Product Placement (30% of Revenue)

• Affiliate Commissions: 5-15% commission on sales generated through our platform
• Featured Product Placement: Premium positioning in Instagram posts and stories
• Advertising Revenue: Sponsored content integrated into delivery announcements
• Referral Partnerships: Commission for referring customers to partner businesses

Operational Model

Our operations are designed to efficiently deliver products on schedule while maintaining quality and customer satisfaction:

1. Instagram-Centered Ordering System

• Weekly Product Announcements: Featured products posted every Sunday/Monday
• Story-Based Ordering: Customers order through direct messages or story interactions
• Community Voting: Followers vote on upcoming delivery options
• Order Cutoff: 24 hours before scheduled delivery day

2. Scheduled Delivery System

• Fixed Delivery Schedule:
  • Fruit Fridays: Fresh fruit deliveries every Friday
  • Grocery Wednesdays: Essential groceries mid-week
  • Special Deliveries: Themed deliveries for holidays and special occasions
• Delivery Zones: Montreal divided into zones with specific delivery windows
• Batch Processing: Orders grouped by neighborhood to maximize efficiency

3. Fleet Management

• Eco-Friendly Vehicles:
  • Electric bikes for downtown and dense areas
  • Small electric vehicles for larger deliveries and distant neighborhoods
• Delivery Personnel Structure:
  • Core team of part-time delivery staff
  • Flexible contractors for peak periods
  • Revenue sharing model to incentivize efficiency

4. Technology Integration

• Order Management System: Custom backend to track orders and manage logistics
• Instagram Business Tools: Utilizing Instagram's business features for analytics and engagement
• Optional Website/App: Simple interface for customers who prefer traditional ordering

Scalability Strategy

1. Short-term Expansion (Year 1)

• Begin with limited neighborhoods in Montreal
• Gradually expand delivery zones based on demand
• Increase product variety through new partnerships

2. Medium-term Growth (Years 2-3)

• Expand to cover all of Montreal
• Add new delivery days and product categories
• Develop subscription model for regular customers

3. Long-term Vision (Years 4-5)

• Expand to other Canadian cities with similar models
• Develop franchise opportunities for local entrepreneurs
• Create white-label platform for businesses to offer similar services

Competitive Advantage

Montreal Free Delivery's business model creates several sustainable competitive advantages:

1. Zero Delivery Fee: Eliminates the main friction point in delivery services
2. Community-Driven: Creates loyalty through customer involvement in product selection
3. Scheduled System: Creates anticipation and regular ordering habits
4. Instagram Focus: Leverages social proof and viral marketing
5. Eco-Friendly: Appeals to environmentally conscious consumers
6. Local Business Support: Creates goodwill and strong partnerships

This model transforms delivery from a transactional service into a community experience, creating stronger customer loyalty and higher lifetime value than traditional delivery services.