Business Concept

MontrealFreeDelivery is an innovative scheduled free delivery service operating in Montreal, leveraging Instagram as its primary marketing and ordering platform. The business offers regular, scheduled deliveries of popular items such as fresh fruits, groceries, and other consumer goods, creating a predictable and convenient shopping experience for customers while generating revenue through alternative channels rather than delivery fees.

Value Proposition

Our unique value proposition combines several key elements:

• Free scheduled deliveries eliminating the main friction point in delivery services
• Community-driven product selection creating customer engagement and loyalty
• Instagram-centered marketing building a social shopping experience
• Eco-friendly delivery model appealing to environmentally conscious consumers
• Support for local businesses creating goodwill and strong partnerships

Mission Statement

"To bring convenience and community spirit to Montreal by offering scheduled, free delivery services. We source items from local stores, deliver them on time, and make shopping easy and affordable for our customers while creating a social shopping experience that connects neighbors and local businesses."

Target Market

Our primary target segments include:

• Social media-savvy millennials (35%)
• Busy professionals (25%)
• Eco-conscious consumers (15%)
• Community-oriented shoppers (12%)
• Local businesses (8%)
• Other Montreal residents (5%)

Business Model

While deliveries are free to customers, the business generates revenue through:

1. Sponsored Posts & Partnerships (30% of revenue): Local businesses pay to have their products featured
2. Premium Delivery Services (25% of revenue): Optional upgrades for priority delivery and custom orders
3. Affiliate Marketing & Product Placement (30% of revenue): Commissions and featured product placement
4. Advertising & Referrals (15% of revenue): Integrated sponsored content and referral partnerships

Financial Highlights

• Initial Investment Required: $53,020
• Monthly Operating Expenses: $5,300-$9,700
• Projected First-Year Revenue: $128,350
• Projected First-Year Profit: $59,700
• Break-Even Point: Month 1
• First-Year ROI: 112.6%

Competitive Advantage

MontrealFreeDelivery transforms delivery from a transactional service into a community experience through:

• Zero delivery fees (unlike UberEats, DoorDash, and Instacart)
• Scheduled, predictable delivery system creating anticipation and regular ordering habits
• Community involvement in product selection
• Strong Instagram integration and social proof
• Eco-friendly delivery methods
• Support for local businesses and the Montreal community

Implementation Timeline

The business will launch in phases over a 12-month period:

• Months 1-2: Planning and setup
• Months 2-3: Platform development
• Month 4: Pilot launch
• Months 5-7: Expansion across Montreal
• Months 8-12: Growth and optimization

Growth Potential

The business model is designed for scalability, with plans to:

• Expand delivery zones throughout Montreal in Year 1
• Add new product categories and delivery days in Years 2-3
• Expand to other Canadian cities in Years 4-5
• Develop franchise opportunities and white-label platforms for businesses