Implementation Overview
Our implementation plan outlines a phased approach to launching and growing the business over a 12-month period. This structured approach allows us to test our concept, gather feedback, and scale operations in a controlled manner.
Phase 1: Planning and Setup (Months 1-2)
- Finalize business plan and financial projections
- Register business name and establish legal structure
- Secure initial funding or investment
- Create Instagram business account and develop branding
- Identify and approach potential local business partners
- Research and select eco-friendly delivery vehicles
Phase 2: Platform Development (Months 2-3)
- Design and develop Instagram content strategy
- Create website/app for order management (if applicable)
- Develop operational workflows and logistics systems
- Establish inventory management processes
- Set up payment processing systems
- Create packaging and branding materials
Phase 3: Pilot Launch (Month 4)
- Launch Instagram account with initial content
- Begin building follower base through targeted marketing
- Start with limited delivery areas in Montreal
- Offer promotional free deliveries to early adopters
- Test scheduled delivery system with small product selection
- Gather customer feedback and refine processes
Phase 4: Expansion (Months 5-7)
- Expand delivery areas within Montreal
- Increase product variety based on customer feedback
- Formalize partnerships with local businesses
- Implement full scheduled delivery calendar
- Launch referral program to grow customer base
- Optimize delivery routes and logistics
Phase 5: Growth and Optimization (Months 8-12)
- Scale operations to cover all target areas in Montreal
- Implement premium service options
- Develop and launch affiliate marketing program
- Expand team as needed (delivery personnel, marketing)
- Analyze performance metrics and optimize operations
- Evaluate potential for expansion to additional cities
Key Milestones
1
Instagram Launch
Month 3
2
First Scheduled Delivery
Month 4
3
1,000 Followers
Month 5
4
Break-even Point
Month 6
5
5,000 Followers
Month 8
6
Full Montreal Coverage
Month 10
7
10,000 Followers
Month 12
Resource Requirements
Human Resources
- Founder/Manager: Oversees all operations and strategy
- Social Media Manager: Manages Instagram content and community engagement
- Delivery Personnel: Initially 2-3 part-time staff, expanding to 5-7 as volume increases
- Operations Coordinator: Manages logistics, inventory, and delivery scheduling
- Customer Service: Handles customer inquiries and order management
Technology Resources
- Instagram Business Account: Primary platform for marketing and customer engagement
- Order Management System: Custom software to track orders and manage logistics
- Website/App: Optional platform for customers who prefer traditional ordering
- Payment Processing System: For handling premium service payments
- Route Optimization Software: To maximize delivery efficiency
Physical Resources
- Electric Bikes: 3 initially, expanding to 5-7 as needed
- Small Electric Vehicle: 1 initially, expanding to 2-3 as needed
- Packaging Materials: Eco-friendly bags, boxes, and branded materials
- Storage Space: Small warehouse or storage facility for inventory
- Office Space: Small office for administrative functions (optional)
Risk Management
Identified Risks and Mitigation Strategies
| Risk | Impact | Likelihood | Mitigation Strategy |
|---|---|---|---|
| Low initial customer adoption | High | Medium | Aggressive marketing, promotional offers, and partnerships with popular local businesses |
| Delivery cost increases | Medium | Medium | Route optimization, batch deliveries, and focus on high-density areas |
| Instagram algorithm changes | High | Medium | Diversify marketing channels and develop alternative ordering platforms |
| Competitor response | Medium | High | Focus on unique value proposition and community engagement |
| Operational challenges | Medium | Medium | Start with limited areas and products, scale gradually |
| Weather disruptions | Medium | High | Develop contingency plans for extreme weather conditions |
Success Metrics
We will track the following key performance indicators (KPIs) to measure the success of our implementation:
Growth Metrics
- Instagram follower growth rate
- Customer acquisition rate
- Geographic coverage expansion
- Product variety expansion
Engagement Metrics
- Instagram engagement rate (likes, comments, shares)
- Story view to order conversion rate
- Community participation in product voting
- User-generated content volume
Operational Metrics
- On-time delivery rate
- Order accuracy rate
- Customer satisfaction score
- Delivery cost per order
Financial Metrics
- Revenue by stream
- Monthly profit/loss
- Customer acquisition cost
- Customer lifetime value
- Return on investment